November 4th, 2015
Halloween is over and November has begun, so that can only mean one thing. Black Friday is getting closer, and Amazon has launched its Black Friday Deals Store and Electronics Holiday Gift Guide. “Shoppers come to Amazon to discover the best deals on the best gifts and this year, we’re pulling out all of the […]
October 14th, 2015
Optimizing different pages on a particular e-commerce website is extremely important. It is crucial to do this to highlight the key areas that can improve the SEO of a company and meet the needs of diverse group of people visiting the site. Here is an insightful infographic by SEMrush on what the e-commerce companies […]
September 23rd, 2015
Timing your tests is just one of the critical factors involved in running a test and getting accurate results. I created a checklist that covers the timing and participant factors and much more. Let’s look at two very important and closely related items on the checklist and break down the answers: • Are results being […]
August 19th, 2015
Etsy announced the launch of a new Seller Account Management Program, which it is positioning as another option, in addition to its phones, email forums, and Seller Handbook, for seller support. The program offers what the company calls “tailored, high-touch support” to the marketplace’s most active sellers. It initially started as a pilot with a […]
July 29th, 2015
Last week, we reported on a feature that eBay has been testing. It lets customers say whether or not they received the item they purchased on or before a specific estimated delivery date. Yes and no are the only options. There is no field for additional details or comment.
July 8th, 2015
Pinterest announced on Tuesday that it is starting to launch Buyable Pins on iPhone and iPad enabling users to purchase items directly from the the app from select partners.
June 3rd, 2015
There is no doubt that having a good shopping cart/checkout system in place is valuable to your visitors and vital for maintaining strong site conversion rates. But what could be equally important as your checkout process is what happens when your visitors are adding products to their cart.
May 7th, 2015
Amazon announced a new B2B marketplace called Amazon Business, which features unique benefits tailored specifically to businesses. In fact, you even need a business license to use it, according to The Wall Street Journal. Amazon Business includes search and browsing features geared toward businesses as well as business-only pricing, including quantity discounts from select manufacturers […]
April 15th, 2015
Amazon recently announced the launch of Amazon Home Services, in which it handpicks local service businesses to include in a marketplace on Amazon.com, enabling customers to purchase services from those in the home improvement, computer & electronics, lawn & garden, automotive, and other categories.
March 18th, 2015
Facebook is making quite a few moves, which point to the social network becoming a better place for people, businesses, and websites to sell products. The latest piece of news involves an acquisition, which should lead to better personalization of product ads, but that’s only one piece of the puzzle. The race for getting social […]